In the male-dominated rap scene, one female name in particular stands out: Loredana. The Swiss rapper is cleaning up the music world in a big way and celebrating one sales success after another. With a well-known management of other German rappers behind her, Loredana is considered famous and infamous by fans and critics. She says what she thinks - not only in her song lyrics, but also in social media, in interviews and on the big stage. The public loves her for it.
Starting her career on YouTube
Loredana is stirring up the rap scene like no other. Yet she is a native of tranquil Lucerne, Switzerland. Here, Loredana was born Loridana Zefi in 1995. She is the youngest of nine siblings - it is clear that she has to assert herself in the extended family. The assertiveness that the young artist develops in the process will help her launch her career a little later.
Time jump: It's 2018 and Loredana is on the road to success with her YouTube channel. The song "Sunglasses" reaches millions of clicks within 24 hours. The fans notice: Musically and technically, the rapper is doing everything right. Critics from the previously male-dominated rap scene are also convinced. A new wave of female power is sweeping the music scene.
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Soon after, Loredana swaps her YouTube channel for the German singles charts. From then on, she can be found in the country's top 10 lists. With her debut single, the Swiss raps her way to No. 1 and into the hearts of German hip hop fans.
Fans and streaming services are buzzing about Loredana
In Germany, Austria and Switzerland, Loredana is one of the hottest female rappers. She can regularly prove her mega-success on the streaming service Spotify, where she is the most-streamed German-language artist in 2020. On YouTube, she regularly reaches the trends thanks to millions of streams of her music videos.
The rap scene has Loredana on its radar and fans also want more from her: more music, more concerts, more brilliant Loredana shows. With her second track "Bonnie & Clyde", which she records with her colleague and friend Mozzik, she lands in the Top 5 - and receives her second Golden Record for it.
Triumphant as a provocative but authentic rapper
On tour, Loredana raps her most successful songs such as "Nicht verdient", "Kein Wort", "Eiskalt" or "Du bist mein" during an elaborate, rousing stage show. If you want to get hold of tickets for Loredana, you have to hurry: The rapper's name alone is enough to fill large halls.
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With her easy-going style - often cheeky, sometimes provocative, but always authentic and confident - Loredana reaches not only female fans. The audience on Loredana's tours is always mixed. Really everyone wants to bounce and party to Loredana's tracks.
Backstage: Loredana in private
In private, the blonde rapper with the brown eyes is all about family - she has even dedicated a song to her daughter Hana.
Loredana has a Kosovo-Albanian background and holds Albanian citizenship. Despite her mega-success in Germany, she has remained loyal to her homeland and continues to live in Switzerland. Her connection to Germany, however, is evident in the fact that she regularly tours the country and is present in the media. On Instagram, the artist, who owes her success not least to social media, gives many personal insights into life as one of the most successful female rappers.
