EDIS: Turkish pop star live in Zurich
As one of Turkey's best-known pop stars and one of Southwest Asia's defining personalities, EDIS is about to take his first big step into Europe. Born in London and raised in Izmir, Edis Görgülü is now a household name from Istanbul to the Gulf, thanks to a billion YouTube views, multiple number one hits and major awards, including Best Male Artist at the Golden Butterfly Awards.
As the cover star of Vogue Turkey, he is one of the most influential pop artists in the region. His single "Martılar", released in 2021, became one of the most streamed songs of the year in Turkey. The album "Bachi-Bouzouk", released in 2025, has further expanded his reach across the region, and his arena concerts in Istanbul and beyond have long attracted audiences that reach far beyond Turkey's borders. Just last summer, he performed at Dua Lipa's Sunny Hill Festival.
Turkish artists are reaching a global audience on an unprecedented scale and international streaming figures have also risen rapidly over the last decade. As music streaming continues to break down language barriers, non-English language music is becoming more exportable than ever. The question is no longer whether a Turkish pop artist can break through globally, but who will do it next and when.
EDIS is the answer that is most likely to happen. This European tour of some of the continent's best mid-sized venues is one of those rare opportunities to jump on the bandwagon early. In November, the audience will no longer speak exclusively Turkish. The music itself needs no translation.
