Picture: © Universal Music
Taylor Swift is writing the next chapter of her career: with «The Life of a Showgirl», she is opening a new era. It is still unclear when the album will be released, but the anticipation is already huge.
On August 12, 2025, at exactly 12:12 a.m., a countdown started on taylorswift.com, which then revealed the title of the new album: «The Life of a Showgirl». This unveiling took place as part of a video clip showing a short excerpt from the New Heights podcast hosted by Travis Kelce and his brother Jason. In it, Taylor Swift presented a mint green briefcase with the initials «T.S.», announcing the beginning of a new musical era.
The album creates a strong visual impact with its orange and mint color scheme. In cities like Nashville and New York, Billboard advertisements refer to a playlist called «And, baby, that's show business for you» - possibly a reference to Max Martin and Shellback as producers and a poppy direction reminiscent of the 1989 and Reputation phases.
Taylor Swift opens a new chapter in her career with «The Life of a Showgirl» - between glamor, sound references and visual details. Whether the release date of the new album, which is now available for pre-order, will actually be announced on August 13, 2025 at 7:00 p.m. (Eastern Time) on the New Heights podcast is still up in the air. But as soon as the date is known, you'll find out here.
It is not yet known whether Taylor Swift will also go on tour with her new record and whether Switzerland will be included as a stop again. But Swifties can stay up to date with the ticket alarm.
In the «New Heights» podcast, Taylor Swift revealed new details about «The Life of a Showgirl» one day after the surprise announcement. The US megastar's twelfth studio album is set to be released on Friday, October 3, 2025. In addition to the release date, the album cover and tracklist are now also known. Special editions of the album will also be available for a limited time.
